emergen-c - rebrand

Target Audience: Parents who are 31-35 years old and their kids are 7-9 years old. They have a comfortable lifestyle and do lots of activities as a family.

Insight: Everyone is panicked about Covid-19. People are looking for things to protect their health. (This was created in February 2020)

Key Message: Build immunity for the end of the world.

Copywriting: Kenzie Morsey, Evan Groover

Art Direction: Kenzie Morsey

old branding/packaging

logo.png

new branding/packaging

raspberry box.png
raspberry-04.png
raspberry box 2.png
raspberry-03.png
fruit punch box.png
fruit punch-03.png
fruit punch box 2.png
fruit punch-02.png
orange box.png
orange-03.png
orange box 2.png
orange-02.png

in-store ads

POP3-2.jpg