emergen-c - rebrand

Target Audience: Parents who are 31-35 years old and their kids are 7-9 years old. They have a comfortable lifestyle and do lots of activities as a family.

Insight: Everyone is panicked about Covid-19. People are looking for things to protect their health. (This was created in February 2020)

Key Message: Build immunity for the end of the world.

Copywriting: Kenzie Morsey, Evan Groover

Art Direction: Kenzie Morsey

old branding/packaging

new branding/packaging

in-store ads

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© 2020 by Kenzie Morsey.