emergen-c - rebrand
Target Audience: Parents who are 31-35 years old and their kids are 7-9 years old. They have a comfortable lifestyle and do lots of activities as a family.
Insight: Everyone is panicked about Covid-19. People are looking for things to protect their health. (This was created in February 2020)
Key Message: Build immunity for the end of the world.
Copywriting: Kenzie Morsey, Evan Groover
Art Direction: Kenzie Morsey