qdoba - tucked in queso

Target Audience: 18-30-year-olds, they follow meme pages on Instagram, want fast and convenient food that still maintains high quality.

Insight: Burritos are swaddled very similarly to babies. Qdoba has a very loyal following that surrounds their delicious queso.

Copywriting: Kenzie Morsey, Nicole Beraud, Alex Wilson

Art Direction: Georgia Roberts VanNewkirk

new package designs

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quesopouch.jpg

in-store ads

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instagram ad

snapchat filter

how it works:

when you smile/open your mouth the burrito baby will be doused with queso