qdoba - tucked in queso
Target Audience: 18-30-year-olds, they follow meme pages on Instagram, want fast and convenient food that still maintains high quality.
Insight: Burritos are swaddled very similarly to babies. Qdoba has a very loyal following that surrounds their delicious queso.
Copywriting: Kenzie Morsey, Nicole Beraud, Alex Wilson
Art Direction: Georgia Roberts VanNewkirk
new package designs
how it works:
when you smile/open your mouth the burrito baby will be doused with queso