the pill club - pill-o talk

Target Audience:

Women who are looking for birth control to be normalized.

Ages 17-25

Insight: Plan International UK found that almost 50% of women around the ages 14-21 are embarrassed by menstruation.

Copywriting: Kenzie Morsey, Nicole Beraud, Cher Arthur, Rachel Engle

Art Direction: Tess Wilkinson & Rachel Engle 

caption: "The pill does more than just prevent babies. Imagine that."

caption: "If only he knew his way around your body like he does his car."

caption: "Cancel the ambulance, you're not dying and they're too expensive."

social media

direct mailer

branded chocolates for subscribers

white chocolate2.jpg

apple watch period tracker

microsite recording