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the pill club - pill-o talk
Target Audience:
Women who are looking for birth control and want it to be normalized.
Ages 17-25
Insight: Plan International UK found that almost 50% of women around the ages of 14-21 are embarrassed by menstruation.
Copywriting: Kenzie Morsey, Nicole Beraud, Cher Arthur, Rachel Engle
Art Direction: Tess Wilkinson & Rachel Engle



caption: "The pill does more than just prevent babies. Imagine that."
caption: "If only he knew his way around your body like he does his car."
caption: "Cancel the ambulance, you're not dying and they're too expensive."
social media
direct mailer


branded chocolates for subscribers


apple watch period tracker



microsite recording
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