the pill club - pill-o talk

Target Audience:

Women who are looking for birth control and want it to be normalized.

Ages 17-25

Insight: Plan International UK found that almost 50% of women around the ages of 14-21 are embarrassed by menstruation.

Copywriting: Kenzie Morsey, Nicole Beraud, Cher Arthur, Rachel Engle

Art Direction: Tess Wilkinson & Rachel Engle 

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caption: "The pill does more than just prevent babies. Imagine that."

caption: "If only he knew his way around your body like he does his car."

caption: "Cancel the ambulance, you're not dying and they're too expensive."

social media

direct mailer

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branded chocolates for subscribers

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apple watch period tracker

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microsite recording